Jelly Entertainment, a UK-based game development studio, has reportedly completed the acquisition of Wundermachine, a B2B supplier of social gaming products and technology. The acquisition represents a significant expansion of Jelly’s offering capability in terms of distribution and delivery, as well as a wider market coverage. According to the source, the transaction testifies about the Jelly’s strategic intent to grow into a full-profile B2B supplier.
Acquisition Boosts Content Distribution:
Germany-based Wundermachine is reportedly an experienced gaming and software supplier to the social gaming industry. Its experience in delivering proprietary technology and products across a range of partners will contribute to the Jelly’s capacity as far as content distribution is concerned, but will reportedly also optimize the studio’s multi-channel delivery. As reported by the source, that’s exactly what Jelly was looking for as a developer focused on creating engaging omni-channel content delivery.
The supply of the Wundermachine‘s technology will enable the buyer to this deal to reach its customers through either casino, retail, or digital channels at any place and at any time. Furthermore, Jelly, as the real money game developer, will reportedly benefit from the acquisition as it brings in additional talented staff along with the first-class technology and tools. It means that the current social gaming and real-money gambling teams of Wundermachine will still be working from the same office in Bochum, Germany to contribute to the development strategies of Jelly Entertainment.
Commenting on the acquisition, David Newstead, managing director of Jelly, reportedly said: “We are delighted to welcome the Wundermachine team into the Jelly family. They will be integral to Jelly’s ambitious growth as we enter new regulated markets across Europe, LatAm, North America and Canada. The business has the foundations to really push on and deliver its aggressive expansion plan for the next 12 months. I am very confident that this partnership will be a great fit and the team look forward to working alongside the creative minds they’ve proven to be.”
Bjorn Kaufmann of Wundermachine, reportedly added: “Wundermachine was built to optimise the game development lifecycle; the team has honed its product and technology skills with some of the most successful companies in real-money and social gaming. We’re passionate people about what we do and how we deliver it. Together we are certain that, as part of Jelly, our teams will flourish.”
Optimized Content Development:
The latest acquisition will add more wind to the Jelly’s sails while releasing new slots over the wavy gaming seas. From now on, the provider’s titles like CleoPatrick, Midas Riches, and Wicked Riches of Oz will be accompanied by new developments additionally equipped to ride the tide and stay on the safe side of the gaming market in the years to come.
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