On September 19th, 2023 the global sports betting giant and superior i – Gaming platform provider in FSB has recently announced their newly formed partnership with the major sports technology supplier in PLYMKR. This new and exciting deal a significant multi – year retail channel distribution agreement.
The newly situated strategic positioning between FSB and PLYMKR will ensure that the London based company, PLYMKR, will exclusively disperse FSB’s honorable and award – winning retail technology stack of SSBT, EPOS, Companion App, and Odds Display to the United Kingdom as well as the markets relative to Ireland.
Although PLYMKR is now completely accountable for the overall commercial as well as the technical development of the retail stack, the ultimate product will remain fully – integrated into FSB’s elevated – performance Managed Trading Service through their multi – channel back – office operating platform. The 2022 EGR Multi – Channel Supplier of the Year Award winner will also preserve a shareholding in the up – and – coming PLYMKR company.
This newly formed and long – term retail channel distribution agreement has to now follow the overall direction and outcome of FSB’s strategic plan / review come this December of 2022 where it will be led by the newly installed CEO, Adam Smith.
The platform provider recently announced that they would mainly focus singularly on the core market segments and the premier product of the organization in combination with major growth opportunities being centered on the wisely formulated channel partnerships.
The Global Channel Partner Manager at FSB, Russell Colvin, stated, “This strategic partnership with PLYMKR heralds the start of an exciting new era for FSB. With a renewed increased laser – like focus on our core products we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation and highly scalable empowering platform while actively welcoming new channel partnerships across our modular product portfolio.”
The Chief Commercial Officer at PLYMKR, Jamie Maskey, explained, “This is a milestone moment for PLYMKR as we form a channel partnership with FSB. We’ve been huge admirers of how they have developed and strengthened their retail stack in recent years and look forward to maintaining the momentum they have built up around this product.
“We are looking forward to building relationships with FSB’s existing retail client base while developing this next generation product further to acquire new partnerships across the UK, Ireland and other territories. This partnership will fuel a long – awaited change in choice and methodology for the retail markets in many parts of the world.”
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